Manuscripts, Musings & Miscellaneous Things To Be Said...

The below wine-related articles are mostly study assignments during the course of completing my Bachelor's in Wine Marketing, or journalism assignments during yet another stream of study I ventured into.

Not only are they here to unashamedly satisfy my own need to justify the long hours of research put into them [and someone other than a lecturer actually reading them] they are published here for those who want to understand the wine market with a little more depth.

There's no pretty pictures of vineyards or wine in them, and they might be over-the-top in terms of wine and marketing technical jargon for many site visitors - however if you'll excuse the formality of uni assignment writing, they do make for interesting and informative reading.

If you're studying wine marketing, you'll probably find these helpful ... unfortunately since they are now 'published', you'll need to reference them carefully.

If you're in the wine business, especially a small winery or wine region looking for ideas, I hope you find them informative and helpful.

Of course, as I studied in Australia, most of the assignments are geared in that direction, however the marketing principles are pretty well global.

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